Ahhhh relationship seems to be a trend for many this year. I am not talking about relationships in your personal life (although I will admit that making more time for my husband was a resolution this year for me). I am focusing on relationships within social media. I am shocked at the amount of people that don’t realize the relation ships they are building or destroying through their use of social media! This is a very important aspect to what you are doing with social media – so pay attention!
I recently had someone try and convince me (in regards to business) that … “Unless you meet someone face to face, they don’t care to remember you no matter how often you converse online. Facebook, Twitter, You Tube, Linked In, they are all a waste of time and energy. Everyone likes the face to face meeting!” I have to admit that at first I was slightly taken aback… how could anyone think social media was a waste of time (perhaps I am slightly addicted and took this far more personally than I should have, but still)?! I started looking them over and taking mental note:
- Young – so the issue isn’t a generational gap
- On all social media sites frequently – obviously not an issue of not knowing how to use them
- Engaged and has many friends – can’t be a fear of connecting with others
- Reads my blog – must know my thoughts and can read why it works and how
I was lost – how on earth could someone that I would profile as being the ideal user of social media for business be standing here telling me it is all a waste of time!? Then it hit me, this person is the youngest employee at a firm of people at least 20 years their senior… BINGO!
“Is that what your boss told you? Because I know you used it all the time at your old job and you use social media every day for your social life.” I pointedly asked my question and I was right. It seems that my dear friend had been told by their employer that relationships in business can not be made using social media and that phone calls weren’t enough either. It has to be a face to face meeting to have a relationship – end of story.
Now I am not suggesting that everyone who is “older” (please define for yourself what age “older” should be) are against the use of social media. I have met many individuals whom are extremely knowledgeable in the area and I would consider them “older”. I am also not suggesting that those of you reading this (and it applies to) tell your older bosses who dis-regard the value in social media to jump off a bridge (unless you are looking for a reason to change jobs?)… but I will say that when you partner Social Media with the phone calls and face to face meetings, you can create double the opportunities.
It brings me to my question - Do you have to have face-to-face meetings to create real relationships (and eventually opportunities)? I have been lucky enough to experience both ends of the spectrum (and many in between). I have been successful and sold to individuals whom I have only connected with on Linked In and I have sold to people who I have called, chatted with and met face to face. In my opinion it is about the person you are connecting with, not the right or wrong way to do it!
Let me explain – imagine for a moment that my friend’s boss never received a phone call or another meeting invitation. Those trying to reach him would not be successful and ultimately lose out. Now, same goes for those who rely solely on the internet as a way to connect. There needs to be a marriage of the 2 in order to make it successful. The secret to success is finding the right balance for your clients and business… there is no secret formula to it (I will continue to look though, and if I find it I will send it along).
I recently asked a wide age range of my clients their thoughts and there was no rhyme or reason to the answers. Some like e-mails and LinkedIn, others liked meetings and snail mail… some liked it all.
At the end of the day only you know your business and purpose for using social media. Perhaps for my friend, in his company, social media does not yet have a place (although I still think they are missing opportunities by shunning it), but who knows…
Until next time –
Rebekah
Friday, January 22, 2010
Thursday, January 14, 2010
Twitter – Are there really any golden rules you should follow?
I have read so many articles on the “how to’s” of twitter. Authors who feel they have found the golden rules when it comes to the Twitter world. How to gain followers, how to tweet properly, how to un-follow others, how to make money from it, how to’s for everything Twitter! I am often asked if I know which “how to’s” are the right ones; are there really any golden rules for how to twitter successfully?
My thought is that a lot of people are jumping on the Twitter train hoping to make a quick dollar as a Twitter genius. Others have valid advice and just want to share it. No different than any new fad through out the years…
Many twitter advisors are right in the field that they are using twitter for. From my experience, I feel that there are a few things that should be followed when it comes to twitter. Everything else is personal preference. Twitter “how to’s” all depend on how you want to use it!
Here is my list of questions to help you identify why you are using Twitter and what will work best for you. Give them a read and I am positive that you will be twittering with a purpose in no time!
1 – Who do you want reading your tweets?
The answer to this simple question will help guide what you Tweet about. Here are a few common categories and some food for thought on what to write about:
• Is this something for your friends and family to keep them informed? If so, keep your tweets personal and interesting for those who love you most. Pictures of your daily life can be uploaded easily to your twitter through this site (http://www.twitpic.com/)
• Are you trying to sell a product? If this is your reason to tweet, make sure you are adding value to your readers. You never want to come across as sell, sell, sell… although; we do all need to make a living. Think of Twitter as a tool to keep you and your product “top of mind”, a daily reminder that you are still alive and kicking. And don’t forget to link your tweets back to what you are trying to sell. Twitter is not detailed enough to do the work for you.
• Do you want to become a Guru in your field and gain recognition? For this, you should always be adding value to those who follow you. Links to useful tips and tricks, current information on what you are an expert on, etc. Always be sure that your Tweets are correct, current and thought provoking. There are a lot of gurus out there – so you need to stand out!
2 – What are you interested in?
An easy question helps you to determine who to follow and who will follow you!
• Keep it interesting for you! If you are using twitter for something that you are not interested in, you will quickly lose purpose and focus. What fun is constantly sending updates to others on things that you yourself are not interested in? Being passionate about what you type will keep your tweets sincere and interesting to others.
• Follow people who interest you. They will likely want to follow you back for the same reason. There is no use in following people who are of no interest or value to you. What a waste of time to go through all those updates each day.
• Stay true to yourself, regardless of your reason to tweet… someone else is reading it. By this I mean, do not let the pressures of fads dictate what you write about and who you follow. When you follow those who do not interest you, it is like removing the spam blocker on your e-mail… all you get is junk!
3 – How often are you able / willing to tweet?
• Keeping constant with your tweets is important. Too often or not often enough, you need to be conscious of how often you want to tweet. There is such a thing as too much twitter! Those who are updating every moment of every day are often deleted. This is simply because their followers want to hear from others too! If you tweet too often you fill your follower’s pages with your updates and they get frustrated quickly!
• On the same note, if you don’t twitter often at all – you will likely also lose followers. We all often look through our follower lists and delete those whom we don’t know or are not of interest. Stay top of mind – be remembered so you aren’t deleted.
• Those who really follow you will check in during the times you normally post – so be sure and update what you have to say at the same frequency and time each day.
4 – Spell Check!
• No one likes tweets that are full of spelling errors. Yes, it is only 140 characters, but please be kind and read before you post! All too often simple spelling errors will take away your credibility and followers (do you really want to follow someone who can’t take a moment to spell check?!).
I believe that is enough of my twitter thoughts for now… Twitter seems to be continuously evolving and changing; so don’t doubt that I will be back again at some point on the twitter subject!
Enjoy your twitter account, have a blast with it and don’t forget to send me your twitter name so I can follow you and see what you have to say!!!
Ciao,
Rebekah
Feel free to connect with me in other ways too…
Twitter - http://twitter.com/RebekahGeldart
Facebook - http://www.facebook.com/home.php#/profile.php?id=501062999&ref=name
Linked In - http://www.linkedin.com/in/rebekahgeldart
You Tube - http://www.youtube.com/user/RebekahGeldart
My thought is that a lot of people are jumping on the Twitter train hoping to make a quick dollar as a Twitter genius. Others have valid advice and just want to share it. No different than any new fad through out the years…
Many twitter advisors are right in the field that they are using twitter for. From my experience, I feel that there are a few things that should be followed when it comes to twitter. Everything else is personal preference. Twitter “how to’s” all depend on how you want to use it!
Here is my list of questions to help you identify why you are using Twitter and what will work best for you. Give them a read and I am positive that you will be twittering with a purpose in no time!
1 – Who do you want reading your tweets?
The answer to this simple question will help guide what you Tweet about. Here are a few common categories and some food for thought on what to write about:
• Is this something for your friends and family to keep them informed? If so, keep your tweets personal and interesting for those who love you most. Pictures of your daily life can be uploaded easily to your twitter through this site (http://www.twitpic.com/)
• Are you trying to sell a product? If this is your reason to tweet, make sure you are adding value to your readers. You never want to come across as sell, sell, sell… although; we do all need to make a living. Think of Twitter as a tool to keep you and your product “top of mind”, a daily reminder that you are still alive and kicking. And don’t forget to link your tweets back to what you are trying to sell. Twitter is not detailed enough to do the work for you.
• Do you want to become a Guru in your field and gain recognition? For this, you should always be adding value to those who follow you. Links to useful tips and tricks, current information on what you are an expert on, etc. Always be sure that your Tweets are correct, current and thought provoking. There are a lot of gurus out there – so you need to stand out!
2 – What are you interested in?
An easy question helps you to determine who to follow and who will follow you!
• Keep it interesting for you! If you are using twitter for something that you are not interested in, you will quickly lose purpose and focus. What fun is constantly sending updates to others on things that you yourself are not interested in? Being passionate about what you type will keep your tweets sincere and interesting to others.
• Follow people who interest you. They will likely want to follow you back for the same reason. There is no use in following people who are of no interest or value to you. What a waste of time to go through all those updates each day.
• Stay true to yourself, regardless of your reason to tweet… someone else is reading it. By this I mean, do not let the pressures of fads dictate what you write about and who you follow. When you follow those who do not interest you, it is like removing the spam blocker on your e-mail… all you get is junk!
3 – How often are you able / willing to tweet?
• Keeping constant with your tweets is important. Too often or not often enough, you need to be conscious of how often you want to tweet. There is such a thing as too much twitter! Those who are updating every moment of every day are often deleted. This is simply because their followers want to hear from others too! If you tweet too often you fill your follower’s pages with your updates and they get frustrated quickly!
• On the same note, if you don’t twitter often at all – you will likely also lose followers. We all often look through our follower lists and delete those whom we don’t know or are not of interest. Stay top of mind – be remembered so you aren’t deleted.
• Those who really follow you will check in during the times you normally post – so be sure and update what you have to say at the same frequency and time each day.
4 – Spell Check!
• No one likes tweets that are full of spelling errors. Yes, it is only 140 characters, but please be kind and read before you post! All too often simple spelling errors will take away your credibility and followers (do you really want to follow someone who can’t take a moment to spell check?!).
I believe that is enough of my twitter thoughts for now… Twitter seems to be continuously evolving and changing; so don’t doubt that I will be back again at some point on the twitter subject!
Enjoy your twitter account, have a blast with it and don’t forget to send me your twitter name so I can follow you and see what you have to say!!!
Ciao,
Rebekah
Feel free to connect with me in other ways too…
Twitter - http://twitter.com/RebekahGeldart
Facebook - http://www.facebook.com/home.php#/profile.php?id=501062999&ref=name
Linked In - http://www.linkedin.com/in/rebekahgeldart
You Tube - http://www.youtube.com/user/RebekahGeldart
Thursday, January 7, 2010
2010 - Happy New Year!
Happy New Years Everyone! I can not believe how quickly 2010 has come… time for resolutions, new beginnings and a unanimous feeling of fresh beginnings! Funny how a single stroke of midnight can cause such feelings in people across the world… regardless, I wish each of you a HAPPY NEW YEAR! I truly hope that 2010 is a wonderful year for all.
Now, onto my passion (and the reason for you to be reading this blog) – social media!!! It seems that I was quite busy in December and failed to update my blog… New Years resolution #1 – Write More!
As with most things in a year, your social media goals should be determined at the beginning! I am not saying that you need to make a detailed and permanent plan – but your goals, vision and actions for the next year should be some what pre determined (or so I think). As always, none of this is “the law”, simply my thoughts on what works best for me. So, here is my list of things to think on as you head into 2010.
1. What worked and did not work for you in 2009?
a. Seems obvious, but I often find that I too soon forget what went “wrong” and do it over and over and over. Something going “wrong” doesn’t mean that it blew up or cost you money. It can be as simple as not achieving the results you desired, or it took too much of your time, etc…
b. On the same note, I find that what went “right” often gets forgotten. Funny, as this is how we succeed… but I feel that sometimes we become content with where we are and not with what we are capable of achieving. Aim high! It is a new year!
2. What do you want to accomplish in 2010?
a. Something as small as acquiring 10 new qualified Linked-In contacts this year or as ambitious as becoming the #1 in your field. Keep this goal top of mind in everything you do!
3. What new Social Media outlets would you like to try (or not) this year?
a. Many people are content with the outlets they are using… and that is GREAT! At the same time I know (first hand) that there are so many social media outlets available it can become overwhelming. You either try too many at once to keep up, or avoid using any at all…
b. Perhaps you would rather consider how you are going to juggle the social media you are currently using? Using a Blackberry or IPhone more? Pre-writing articles, updates, etc…
c. Like many people I have spoken to, you may even decide that in 2010 you are going to stop using some outlets for social media. Regardless of what you decide… it is the thought that is important. Remember that your social media presence is your face on the internet. Make it true to who you are and how you want to be seen!
Well, there are my 3 main thoughts as we venture together into 2010. I know that there are always a zillion more things that can be added to each topic I write about. Please feel free to put your thoughts here as well… I know others will appreciate it as much as I do!
I am always learning something new… Resolution #2 – stay humble and never stop allowing yourself to learn!
- Rebekah
Now, onto my passion (and the reason for you to be reading this blog) – social media!!! It seems that I was quite busy in December and failed to update my blog… New Years resolution #1 – Write More!
As with most things in a year, your social media goals should be determined at the beginning! I am not saying that you need to make a detailed and permanent plan – but your goals, vision and actions for the next year should be some what pre determined (or so I think). As always, none of this is “the law”, simply my thoughts on what works best for me. So, here is my list of things to think on as you head into 2010.
1. What worked and did not work for you in 2009?
a. Seems obvious, but I often find that I too soon forget what went “wrong” and do it over and over and over. Something going “wrong” doesn’t mean that it blew up or cost you money. It can be as simple as not achieving the results you desired, or it took too much of your time, etc…
b. On the same note, I find that what went “right” often gets forgotten. Funny, as this is how we succeed… but I feel that sometimes we become content with where we are and not with what we are capable of achieving. Aim high! It is a new year!
2. What do you want to accomplish in 2010?
a. Something as small as acquiring 10 new qualified Linked-In contacts this year or as ambitious as becoming the #1 in your field. Keep this goal top of mind in everything you do!
3. What new Social Media outlets would you like to try (or not) this year?
a. Many people are content with the outlets they are using… and that is GREAT! At the same time I know (first hand) that there are so many social media outlets available it can become overwhelming. You either try too many at once to keep up, or avoid using any at all…
b. Perhaps you would rather consider how you are going to juggle the social media you are currently using? Using a Blackberry or IPhone more? Pre-writing articles, updates, etc…
c. Like many people I have spoken to, you may even decide that in 2010 you are going to stop using some outlets for social media. Regardless of what you decide… it is the thought that is important. Remember that your social media presence is your face on the internet. Make it true to who you are and how you want to be seen!
Well, there are my 3 main thoughts as we venture together into 2010. I know that there are always a zillion more things that can be added to each topic I write about. Please feel free to put your thoughts here as well… I know others will appreciate it as much as I do!
I am always learning something new… Resolution #2 – stay humble and never stop allowing yourself to learn!
- Rebekah
Tuesday, October 20, 2009
Twitter… Why Should You Bother? What is the Purpose?
I hear often from people that they think Twitter is a dumb form of social networking, how can you really gain anything from typing updates of 140 characters all day long? As my husband has said “why do I care who is eating a sandwich or going to bed?”. He is (obviously) not a twitter user!
I am going to take a moment to explain to you the purpose of twitter… I will write an article later on about the way to effectively use twitter. I hate to overload you with it all at once… so I am focusing on the WHY for now.
For those who do not understand the reason for Twitter (like my husband), I explain it like this…
Twitter is like a radio station. The DJ’s talk and talk and hope that people are listening, following and finding their words useful. With twitter you hope that your 140 character updates will be followed, useful to others and and listened to (or re-tweeted and replied to).
Radio stations differ based on their target audience (Sports, Country Music, News, Oldies ect…), and because of this they attract different listeners. Same with Twitter! Each person on Twitter is speaking to a different target audience and will be followed by those they appeal to. For example, a financial expert is going to tweet about finances and attract followers who find his information useful or interesting.
Now, Twitter allows you to take your 140 characters to post pictures, articles, videos and websites to support or educate your followers. This allows you to be credible, usefull and more interesting! This is like the website that accompanies the radio station. To give more information, elaborate on what is said and give more of a visual.
You can also use twitter as one more way to get your customers to hear from you each day. Stay top of mind! Link your twitter account to your e-mails, Linked-In, Facebook – everything that people see from you or your company! Connecting is key to staying top of mind!!! Just think, your customers will be hearing from you in 140 character bursts every time you post a tweet! That is a great way to keep connected, be seen as a guru in your field and build credibility. Much as radio stations will use TV commercials, or adds in the paper, billboards, ect... to remind listeners that they are out there!
This is how I explain the reason for using Twitter to those who seem to think it is a waste of time. I hope that it has helped to clarify the purpose for you.
I must admit though that there are some very funny videos on you tube, that do a great job of making fun of us Twitter believers! http://www.youtube.com/watch?v=PN2HAroA12w this is one of my favourites… I hope that you enjoy.
follow me on twitter @rebekahgeldart
I am going to take a moment to explain to you the purpose of twitter… I will write an article later on about the way to effectively use twitter. I hate to overload you with it all at once… so I am focusing on the WHY for now.
For those who do not understand the reason for Twitter (like my husband), I explain it like this…
Twitter is like a radio station. The DJ’s talk and talk and hope that people are listening, following and finding their words useful. With twitter you hope that your 140 character updates will be followed, useful to others and and listened to (or re-tweeted and replied to).
Radio stations differ based on their target audience (Sports, Country Music, News, Oldies ect…), and because of this they attract different listeners. Same with Twitter! Each person on Twitter is speaking to a different target audience and will be followed by those they appeal to. For example, a financial expert is going to tweet about finances and attract followers who find his information useful or interesting.
Now, Twitter allows you to take your 140 characters to post pictures, articles, videos and websites to support or educate your followers. This allows you to be credible, usefull and more interesting! This is like the website that accompanies the radio station. To give more information, elaborate on what is said and give more of a visual.
You can also use twitter as one more way to get your customers to hear from you each day. Stay top of mind! Link your twitter account to your e-mails, Linked-In, Facebook – everything that people see from you or your company! Connecting is key to staying top of mind!!! Just think, your customers will be hearing from you in 140 character bursts every time you post a tweet! That is a great way to keep connected, be seen as a guru in your field and build credibility. Much as radio stations will use TV commercials, or adds in the paper, billboards, ect... to remind listeners that they are out there!
This is how I explain the reason for using Twitter to those who seem to think it is a waste of time. I hope that it has helped to clarify the purpose for you.
I must admit though that there are some very funny videos on you tube, that do a great job of making fun of us Twitter believers! http://www.youtube.com/watch?v=PN2HAroA12w this is one of my favourites… I hope that you enjoy.
follow me on twitter @rebekahgeldart
Thursday, October 8, 2009
The Obama Presidential Campaign … Remembered for more than the obvious
Many will remember President Obama’s campaign for the white house because he is the first black president, one of the youngest Presidents of the United States (5th youngest if you want to be exact), the Obama children will be the youngest to be raised in the white house since Amy Carter in 1976. For me (although all of these are great things to be remembered for), I will remember the Obama Presidential Campaign most because of their use of social media.
As mentioned in my previous post on Zappos and Tony Hsieh, I have learned a lot from studying other social media masters. How can you be the best if you don’t learn from them? The Obama Presidential Campaign is the second Master of social media for business that I am going to focus on.
Regardless of your personal views of Obama as President, his policies, if you voted for him, ect... I urge you to read on. I am Canadian, so I am not a voter or supporter.
Have you heard of or Read the book Barack 2.0 “Barack Obama’s Social Media Lessons for Business”? If not I STRONGLY suggest that you do! (you can buy it here http://www.barack20.com/ ) I have a copy and have read through it multiple times… this was one of the best purchases I have made in my career. (no I am not being paid to endorse this concept… I simply truly believe that it works)
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The book is accompanied by an interactive online companion, and will teach you so much! The premise of this book is teach you how to put the tools and strategies to Work for your Business. All based on the tools and strategies that helped the Obama Campaign connect, engage and communicate with millions. It is not a secret that part of the success of Obama’s campaign came from his internet presence. He reached millions of people and allowed them to become engaged in his campaign by allowing them to feel they were important to him and becoming a part of history!
Facts about the campaign:
• He has over 2379102 supporters
• He has over 833161 friends on my space
• His You Tube has over 114559 subscribers and 18,413,100 channel views
• His Twitter has over 2338865 followers
• He sent over 1 billion e-mails during the campaign
• He has 500+ conections on Linked-In (remember Linked-In does not show past that)
• In total Obama has over 5 million supporters on Social Media Networking Sites
• He had over 3 million people donate to his campaign online
• He has over 120 widgets
• His online staff was 10 – 1 against McCain’s
• He started his own social network (http://www.mybarackobama.com/) and over 2 million people have profiles on it
Obama’s Presidential Campaign was the most successful “small business” use of social media that I can find!
I am excited to hear what your thoughts are.
Bek
As mentioned in my previous post on Zappos and Tony Hsieh, I have learned a lot from studying other social media masters. How can you be the best if you don’t learn from them? The Obama Presidential Campaign is the second Master of social media for business that I am going to focus on.
Regardless of your personal views of Obama as President, his policies, if you voted for him, ect... I urge you to read on. I am Canadian, so I am not a voter or supporter.
Have you heard of or Read the book Barack 2.0 “Barack Obama’s Social Media Lessons for Business”? If not I STRONGLY suggest that you do! (you can buy it here http://www.barack20.com/ ) I have a copy and have read through it multiple times… this was one of the best purchases I have made in my career. (no I am not being paid to endorse this concept… I simply truly believe that it works)
The book is accompanied by an interactive online companion, and will teach you so much! The premise of this book is teach you how to put the tools and strategies to Work for your Business. All based on the tools and strategies that helped the Obama Campaign connect, engage and communicate with millions. It is not a secret that part of the success of Obama’s campaign came from his internet presence. He reached millions of people and allowed them to become engaged in his campaign by allowing them to feel they were important to him and becoming a part of history!
Facts about the campaign:
• He has over 2379102 supporters
• He has over 833161 friends on my space
• His You Tube has over 114559 subscribers and 18,413,100 channel views
• His Twitter has over 2338865 followers
• He sent over 1 billion e-mails during the campaign
• He has 500+ conections on Linked-In (remember Linked-In does not show past that)
• In total Obama has over 5 million supporters on Social Media Networking Sites
• He had over 3 million people donate to his campaign online
• He has over 120 widgets
• His online staff was 10 – 1 against McCain’s
• He started his own social network (http://www.mybarackobama.com/) and over 2 million people have profiles on it
Obama’s Presidential Campaign was the most successful “small business” use of social media that I can find!
I am excited to hear what your thoughts are.
Bek
Monday, October 5, 2009
Zappos - The Royalty of Social Media ... long live King Tony!
When I was first assigned the task of becoming a guru in the field of using social media for work, I decided that the best place to start would be to look at the masters. In my research I found that there are 2 main Companies that are absolutely genius in using social media to better their business. Zappos.com and the Obama Presidential Campaign.
In this blog I am going to focus on Zappos.
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Here is a quick overview – Zappos.com is an electronic commerce company specializing in footwear and is currently based in Henderson, Nevada, USA. Since its founding in 1999, Zappos has grown to be the biggest online shoe store. Zappos did "almost nothing" in sales for 1999, but grossed over $800 million in merchandise sales in 2007, and is projecting over $1 billion in 2008. * Information directly from Wikipedia (http://en.wikipedia.org/wiki/Zappos.com). I would urge everyone to take a look at the company more. They have amazing core values, culture and the most genuinely happy staff you will ever see. Not to mention hundreds of BEAUTIFUL shoes!
Zappos is an amazing company that has dared to step full force into the world of SOCIAL MEDIA! A daring move that many are to nervous to make, or simply don’t know how. The mst unbelievable social media move that Zappos has made has to be through Twitter.
If you are on the Zappos website, you will notice that they have a whole page dedicated to “What are Zappos employees doing right now?” (can be found at http://twitter.zappos.com/employee_tweets ). This is amazing, as you will see that over 198 Zappos employees’ twitter messages, are recent and posted while they work! Not only that, but they are all inserting information off the Zappos website through out their posts. That is over 198 times a day that Zappos is being marketed. If you think that each Zappos employee is followed by at least 50 followers (many are followed by thousands!)… that is a lot of Zappos reaching the masses at no cost each day!
Even the CEO Tony Hsieh “tweets” every day multiple times! You can find him at http://twitter.com/zappos. I am a follower of Tony and he follow my twitter. As of today, Tony has 1,398,680 Followers! If you notice his bio is simply links back to his other Zappos sites. Amazing that every day he is reaching over 1 million people (that want to follow him and know what he has to say) with information about his company? How much to other companies pay for this when Tony has mastered doing it for FREE!
This is a serious thing for Zappos. They have a leader board in their office that shows who’s on Twitter and how many followers they have. This is so smart to me, as it keeps social media top of mind and breeds a bit of healthy competition between employees. From what I understand, it seems that Tony has 5 times as many followers as any other employee.
I find it amazing how the entire company has embraced this effort. Although the more I come to know about Zappos, the less suprised I become! Zappos is a great model for all of you who want to get your company immersed in Social Media in an easy, less time consuming way.
“Remember back when sending SMS text messages on your cell phone was a new thing, and it seemed kind of strange to use your cell phone to do that? And today, you probably wonder how you ever lived without text messaging. Well, Twitter is the same way. It's going to seem a little weird at first, but I promise you if you can talk your friends into joining it and you all use it for 2 weeks, it will change your life. You will wonder how you ever lived without it.” – Tony Hsieh CEO of Zappos.com
Zappos uses many forms of Social Media… but Twitter is the main one! I encourage you to read this interview with Tony if you want to know more. http://www.davemadethat.com/2008/07/09/communication-20-zappos-a-social-media-success-story-interview-with-tony-hsieh/
I am also a fan of the Zappos YouTube channels. They are fantastic, well done and very entertaining! Definitely something you should take a look at: http://www.youtube.com/user/zappos and http://www.youtube.com/user/insidezappos
Finally – if you ever get a chance to be in Handerson Nevada, Zappos offers free tours of their facility daily. They pick you up at your hotel and drop you off again! This is a very cool imitative on Zappos part, and something I look forward to doing.
I have been lucky enough to experience Zappos first hand through my fill time job, and am honored to be linked with many Zappos employees on linked-in, twitter, facebook, ect. They are a great group of people and I have enjoyed every interaction with them.
Have a great day,
Rebekah
p.s. I am often asked if I know what is happening with Zappos being bought by Amazon (I got 5 Linked-In requests about this on Saturday alone!) Yes – Zappos was bought by Amazon in June 2009. I do not know anything else and from what we can all read it seems that the transition will be taking place this fall.
In this blog I am going to focus on Zappos.
Here is a quick overview – Zappos.com is an electronic commerce company specializing in footwear and is currently based in Henderson, Nevada, USA. Since its founding in 1999, Zappos has grown to be the biggest online shoe store. Zappos did "almost nothing" in sales for 1999, but grossed over $800 million in merchandise sales in 2007, and is projecting over $1 billion in 2008. * Information directly from Wikipedia (http://en.wikipedia.org/wiki/Zappos.com). I would urge everyone to take a look at the company more. They have amazing core values, culture and the most genuinely happy staff you will ever see. Not to mention hundreds of BEAUTIFUL shoes!
Zappos is an amazing company that has dared to step full force into the world of SOCIAL MEDIA! A daring move that many are to nervous to make, or simply don’t know how. The mst unbelievable social media move that Zappos has made has to be through Twitter.
If you are on the Zappos website, you will notice that they have a whole page dedicated to “What are Zappos employees doing right now?” (can be found at http://twitter.zappos.com/employee_tweets ). This is amazing, as you will see that over 198 Zappos employees’ twitter messages, are recent and posted while they work! Not only that, but they are all inserting information off the Zappos website through out their posts. That is over 198 times a day that Zappos is being marketed. If you think that each Zappos employee is followed by at least 50 followers (many are followed by thousands!)… that is a lot of Zappos reaching the masses at no cost each day!
Even the CEO Tony Hsieh “tweets” every day multiple times! You can find him at http://twitter.com/zappos. I am a follower of Tony and he follow my twitter. As of today, Tony has 1,398,680 Followers! If you notice his bio is simply links back to his other Zappos sites. Amazing that every day he is reaching over 1 million people (that want to follow him and know what he has to say) with information about his company? How much to other companies pay for this when Tony has mastered doing it for FREE!
This is a serious thing for Zappos. They have a leader board in their office that shows who’s on Twitter and how many followers they have. This is so smart to me, as it keeps social media top of mind and breeds a bit of healthy competition between employees. From what I understand, it seems that Tony has 5 times as many followers as any other employee.
I find it amazing how the entire company has embraced this effort. Although the more I come to know about Zappos, the less suprised I become! Zappos is a great model for all of you who want to get your company immersed in Social Media in an easy, less time consuming way.
“Remember back when sending SMS text messages on your cell phone was a new thing, and it seemed kind of strange to use your cell phone to do that? And today, you probably wonder how you ever lived without text messaging. Well, Twitter is the same way. It's going to seem a little weird at first, but I promise you if you can talk your friends into joining it and you all use it for 2 weeks, it will change your life. You will wonder how you ever lived without it.” – Tony Hsieh CEO of Zappos.com
Zappos uses many forms of Social Media… but Twitter is the main one! I encourage you to read this interview with Tony if you want to know more. http://www.davemadethat.com/2008/07/09/communication-20-zappos-a-social-media-success-story-interview-with-tony-hsieh/
I am also a fan of the Zappos YouTube channels. They are fantastic, well done and very entertaining! Definitely something you should take a look at: http://www.youtube.com/user/zappos and http://www.youtube.com/user/insidezappos
Finally – if you ever get a chance to be in Handerson Nevada, Zappos offers free tours of their facility daily. They pick you up at your hotel and drop you off again! This is a very cool imitative on Zappos part, and something I look forward to doing.
I have been lucky enough to experience Zappos first hand through my fill time job, and am honored to be linked with many Zappos employees on linked-in, twitter, facebook, ect. They are a great group of people and I have enjoyed every interaction with them.
Have a great day,
Rebekah
p.s. I am often asked if I know what is happening with Zappos being bought by Amazon (I got 5 Linked-In requests about this on Saturday alone!) Yes – Zappos was bought by Amazon in June 2009. I do not know anything else and from what we can all read it seems that the transition will be taking place this fall.
Friday, October 2, 2009
Q and A on Linked In
Q and A I have been asked frequently regarding Linked - In:
I know that if I have been asked these questions by others, you may be thinking them. Well here you go!
1. How do you select a group?
a. Groups that you choose to join are based on what you are trying to achieve in using Linked-In. A great place to start, are on groups dedicated to your sales region or industry you are trying to reach.
b. Groups all have lengthy and detailed descriptions also… so many times searching a group criteria and reading these will help you determine if a group is for you or not.
c. It is easy to join and leave groups… so trial and error (until you find the groups that stick) may be the best option!
d. See what groups your connections are a part of – often if you are connected you will find value and interest in being in the same groups.
2. What is the protocol for referrals?
a. Often referrals are used and abused! This is not a good thing. You need to be sure that the person you are asking for a referral from is someone you know well. You want to be sure that they will not feel like you are “stealing” their connections.
b. Also, you need to be clear in the intent of the referral. I often use the line “Would you be willing to refer me to…because…” This seems to work well. Be honest and open.
c. In the end referrals are a tricky thing. The person you are asking the referral for holds the “power” and may very well say no for good reason or not. I have often turned down referrals because it was not a good fit, because I knew that it would not go over wel, ect… I have also passed many referrals along. It really all depends on the situation, the people involved, ect… so don’t be hurt if youa re turned down.
d. Referrals ARE however a better alternative to connecting with people who don’t know you at all. Don’t be afraid to use them… just be aware.
3. How do you establish a personality / credibility on Linked-In?
a. Your Linked-In personality comes from 2 things; Your profile (think of this like your business card), and your comments and discussions (think of this as your face to face meeting).
b. Every one has their own goals for Linked-In and this will depend on what personality you would like to portray. Only you know the people that you would like to attract or the Industries you want to appeal to. Use this as a guide line for the language you use. How you want to be seen and who you want to see you.
c. Often times the profiles are more straight cut and the discussions and posts are more “business casual”.
I hope this has helped and please feel free to ask me more questions that you have and I have not answered.
- Bek
I know that if I have been asked these questions by others, you may be thinking them. Well here you go!
1. How do you select a group?
a. Groups that you choose to join are based on what you are trying to achieve in using Linked-In. A great place to start, are on groups dedicated to your sales region or industry you are trying to reach.
b. Groups all have lengthy and detailed descriptions also… so many times searching a group criteria and reading these will help you determine if a group is for you or not.
c. It is easy to join and leave groups… so trial and error (until you find the groups that stick) may be the best option!
d. See what groups your connections are a part of – often if you are connected you will find value and interest in being in the same groups.
2. What is the protocol for referrals?
a. Often referrals are used and abused! This is not a good thing. You need to be sure that the person you are asking for a referral from is someone you know well. You want to be sure that they will not feel like you are “stealing” their connections.
b. Also, you need to be clear in the intent of the referral. I often use the line “Would you be willing to refer me to…because…” This seems to work well. Be honest and open.
c. In the end referrals are a tricky thing. The person you are asking the referral for holds the “power” and may very well say no for good reason or not. I have often turned down referrals because it was not a good fit, because I knew that it would not go over wel, ect… I have also passed many referrals along. It really all depends on the situation, the people involved, ect… so don’t be hurt if youa re turned down.
d. Referrals ARE however a better alternative to connecting with people who don’t know you at all. Don’t be afraid to use them… just be aware.
3. How do you establish a personality / credibility on Linked-In?
a. Your Linked-In personality comes from 2 things; Your profile (think of this like your business card), and your comments and discussions (think of this as your face to face meeting).
b. Every one has their own goals for Linked-In and this will depend on what personality you would like to portray. Only you know the people that you would like to attract or the Industries you want to appeal to. Use this as a guide line for the language you use. How you want to be seen and who you want to see you.
c. Often times the profiles are more straight cut and the discussions and posts are more “business casual”.
I hope this has helped and please feel free to ask me more questions that you have and I have not answered.
- Bek
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